Throughout the years that followed, the Cheerleaders have made many other TV appearances and their likeness has been featured on various merchandise, such as posters, T-shirts, bubblegum cards, and calendars. On January 13, 1980, a sequel to the original TV movie called The Dallas Cowboys Cheerleaders II ( 1980) aired. Starring Bert Convy and Jane Seymour, it had a 48% share of the national television audience. On January 14, 1979, the made-for-TV movie The Dallas Cowboys Cheerleaders ( 1979) aired. In 1978, the Cheerleaders had their own one-hour special, The 36 Most Beautiful Girls in Texas, which aired on ABC prior to the season opener of Monday Night Football (which coincidentally was a game that the Cowboys hosted). This modified squad first appeared on the sidelines during the Cowboys' 1972 season.Įven greater national attention came in 1978 when the squad appeared on two network TV specials, NBC Rock-n-Roll Sports Classic and The Osmond Brothers Special on ABC. And since the 1972 squad consisted of adults, this allowed the possibility of again redesigning the uniforms to introduce a more revealing, sexier look closer to what we see today. Then in 1972, Texie Waterman, a New York choreographer, was recruited and charged with auditioning and training an entirely new female squad which would all be over 18 years of age, searching for attractive appearance, athletic ability, and raw talent as performers. In 1971, the qualification rules changed to allow not only local female cheerleaders to compete for a spot on the squad, but also high school drill team officers. The ten local high school cheerleaders that were selected for the 1970 season were also involved in the task of totally redesigning the uniforms and creating new dance style cheer routines under Dee Brock's direction and with the help of a choreographer. At first the main change was to create an all-female squad and change the uniforms and style of cheerleading routines to be more primarily dance and less like traditional acrobatic routines like that of high school or college cheerleading squads. Preparing for the 1970 season, Schramm decided to change the Cheerleaders' image to boost attendance. It was at this period that the CowBelles & Beaux became the Dallas Cowboys Cheerleaders. In 1969, it was decided that the cheerleading squad needed a new image and the decision was made to drop the male cheerleaders and select an all female squad from local high school cheerleaders in the Dallas-Fort Worth area. Understanding the importance of the entertainment industry to the Cowboys' profitability, Schramm was inspired to form a cheerleading squad dressed in similar fashion to Cash. She became an instant public sensation in Dallas, and Cowboys General Manager Tex Schramm noted all of this. Local high school students made up the squad, which was typical of other high school and college cheerleading squads throughout the 1960s, rarely getting much attention.ĭuring a game between the Cowboys and the Atlanta Falcons at the Cotton Bowl during the 1967 season, the scantily clad, well-endowed Bubbles Cash, a stripper by profession, caused a tremendous stir in the crowd that turned to cheers when she walked down the staircase stands on the 50 yard line carrying cotton candy in each hand. The group made its sidelines debut in 1960 during the Cowboys' inaugural season. It does not store any personal data.The original cheerleading squad was a made up of a male-female group called the CowBelles & Beaux. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.
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